The CTRL Cup is more than a football tournament.

It’s a week designed to challenge players, broaden perspectives and develop the qualities that matter both on and off the pitch. Alongside world-class competition, every player will learn from organisations and experts who are helping shape the future of sport.

Together, our partners bring elite coaching, performance insight, technology and education into one unforgettable experience.

Anthony Aluko – Smart Coaching

Understanding what separates good players from great ones

Anthony Aluko brings more than a decade of experience across academy, grassroots and elite football, having worked with organisations including Nike and Adidas alongside his own player development programme.

His coaching philosophy goes beyond technical ability, focusing on the mindset, awareness and decision-making that allow players to perform consistently under pressure.

What players will experience

Anthony will deliver an interactive performance session exploring the habits and behaviours of elite athletes.

From preparation and mentality to decision-making in key moments, players will gain practical insights into what it takes to compete at the highest level while developing a deeper understanding of their own game.

Feedz

Helping players learn faster

Every great player improves through feedback. Feedz was created to make high-quality coaching feedback faster, clearer and more consistent. Co-founded by entrepreneur Matt White alongside Manchester United’s Harry Maguire, the platform is now used by Premier League academies, governing bodies and schools across the country.

Using AI technology, Feedz transforms quick voice notes into detailed performance reports, helping athletes understand exactly where they can improve.

What players will experience

Matt White will share the story behind Feedz while exploring why feedback is one of the biggest drivers of long-term player development.

Players will discover how technology is changing the way athletes analyse performance, learn from every session and accelerate their development.

Veo

Seeing the game through a different lens

Elite performance isn’t built on instinct alone. The best players understand the game through evidence, analysis and reflection.
Veo is making professional-level match analysis accessible to teams around the world through AI-powered recording and performance technology.

What players will experience

During the tournament, players will take part in practical analytics workshops using Veo’s platform.

They’ll explore match footage, identify tactical trends, understand key performance metrics and discover how data supports better decisions on the pitch.

By combining technology with football intelligence, players gain a new perspective on their own performances and leave with practical tools they can continue using long after the tournament ends.

Mike Phelan Coaching

Learning from one of football’s most experienced coaches

Mike Phelan has spent decades operating at the highest level of football, including more than ten years as Sir Alex Ferguson’s assistant manager at Manchester United.

His coaching programme is built around translating elite-level knowledge into practical learning that helps coaches and players continue to improve.

What coaches will experience

Mike Phelan Coaching will deliver specialist CPD sessions and a dedicated coaches’ networking evening during the CTRL Cup.
Coaches will explore leadership, psychology, player development and performance analysis while connecting with fellow practitioners committed to raising standards across the game.

By investing in coaches as well as players, these sessions help create better learning environments for every young athlete.

Building complete players

Every partner at the CTRL Cup has been chosen for one reason: to help young people develop beyond the final whistle.
From performance analysis and coaching insight to leadership, communication and critical thinking, every workshop is designed to complement the competition on the pitch.

Because the best sporting experiences don’t just create better players.

They help shape more confident, capable and resilient young people.